International Business - Challenges and Choices

O titule

What is international business? How serious are multinational enterprises about corporate responsibility? How does a gearbox made in China end up in a car sold in Europe? In today´s increasingly connected world, international business plays an integral role in day-to-day life. This textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories. Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from from developed and emerging countries alike. Online Resource Centre and DVD For lecturers: DVD featuring video clips of international business practitioners from the textbook Instructor´s manual Additional case studies Seiminar and discussion questions Ideas for oral presentations Project tasks PowerPoint slides Test-bank of questions Case study questions and idicative answers Access to integrated extension material recommended to students throughout the text For students: Interactive Map Online glossary of terms Guidance on critical skills thinking Self-test multiple-choice questions Key websites Revision tips Additional case studies Case study questions and answers Extension material, carefully integrated with the textbook, to expand students´ knowledge